Overview
INFINITY
A carpooling app designed to prioritize affordability, safety, and social connection. By leveraging user preferences and integrating robust safety measures, the app bridges the gap between riders and drivers, creating a seamless and impactful carpooling experience.
INFINITY
UX Design / Carpooling App
INFINITY
UX Design / Carpooling App
INFINITY
UX Design / Carpooling App
Overview
INFINITY
A carpooling app designed to prioritize affordability, safety, and social connection. By leveraging user preferences and integrating robust safety measures, the app bridges the gap between riders and drivers, creating a seamless and impactful carpooling experience.
My Role:
UX Designer
Duration:
4 months
Team Member:
Vehara, Dylan, Amie, Natalie , Ailee
My Role:
UX Designer
Duration:
4 months
Team Member:
Vehara, Dylan, Amie, Natalie , Ailee
The Problem
Traditional ride-sharing services often lack affordability and safety while failing to provide personalized or meaningful user experiences. INFINITY directly addresses these issues through innovative features that cater to users’ needs.
The Problem
Traditional ride-sharing services often lack affordability and safety while failing to provide personalized or meaningful user experiences. INFINITY directly addresses these issues through innovative features that cater to users’ needs.
Needs
01
Ensure Affordable Rides
Ride-sharing is often expensive, leaving users searching for cost-effective alternatives.
02
Foster a Sense of Safety
Users often feel uneasy with anonymous drivers and lack of safety features in traditional apps.
03
Build Meaningful Connections
Ride-sharing apps rarely facilitate connections between users, leading to impersonal experiences.
04
Simplify the User Experience
Complicated processes discourage users from fully engaging with ride-sharing platforms.
How can we create a carpooling solution that prioritizes user convenience, enhances trust, and promotes meaningful interactions in a seamless way?
The Solution
We designed a carpooling system that brings people together through meaningful connections and practical features:
01
Smart Matching:
A preference quiz pairs riders and drivers with similar interests, ensuring a more enjoyable experience.
02
Real Interactions:
The app connects users directly, enabling conversations and flexible price negotiations.
03
Supportive Features:
Location sharing with emergency contacts adds reassurance and ease during every journey.
Needs
01
Ensure Affordable Rides
Ride-sharing is often expensive, leaving users searching for cost-effective alternatives.
02
Foster a Sense of Safety
Users often feel uneasy with anonymous drivers and lack of safety features in traditional apps.
03
Build Meaningful Connections
Ride-sharing apps rarely facilitate connections between users, leading to impersonal experiences.
04
Simplify the User Experience
Complicated processes discourage users from fully engaging with ride-sharing platforms.
The Problem
Traditional ride-sharing services often lack affordability and safety while failing to provide personalized or meaningful user experiences. INFINITY directly addresses these issues through innovative features that cater to users’ needs.
Needs
01
Ensure Affordable Rides
Ride-sharing is often expensive, leaving users searching for cost-effective alternatives.
02
Foster a Sense of Safety
Users often feel uneasy with anonymous drivers and lack of safety features in traditional apps.
03
Build Meaningful Connections
Ride-sharing apps rarely facilitate connections between users, leading to impersonal experiences.
04
Simplify the User Experience
Complicated processes discourage users from fully engaging with ride-sharing platforms.
How can we create a carpooling solution that prioritizes user convenience, enhances trust, and promotes meaningful interactions in a seamless way?
The Solution
We designed a carpooling system that brings people together through meaningful connections and practical features:
01
Smart Matching:
A preference quiz pairs riders and drivers with similar interests, ensuring a more enjoyable experience.
02
Real Interactions:
The app connects users directly, enabling conversations and flexible price negotiations.
03
Supportive Features:
Location sharing with emergency contacts adds reassurance and ease during every journey.
How can we create a carpooling solution that prioritizes user convenience, enhances trust, and promotes meaningful interactions in a seamless way?
Reserach
User Research Goal
To understand user pain points, needs, and behaviors related to carpooling experiences.
01
User Interview Summary
We interviewed 10 university students (5 riders and 5 drivers) to understand their experiences and expectations with carpooling. Key findings included:
Drivers’ Perspective:
Many preferred clear guidelines on pricing to avoid awkward conversations.
Safety was a priority, with drivers wanting verified rider profiles.
Drivers wanted better ways to schedule rides around their busy academic and personal commitments.
Riders’ Perspective:
Riders felt unsure about trusting unknown drivers, especially in informal setups.
Most riders valued the idea of connecting with drivers with shared schedules or routes.
Simpler booking processes and upfront ride details (e.g., cost and driver info) were highly desired.
Common Insights:
Both groups emphasized the need for features that enhance transparency, such as trip history and user reviews.
Real-time communication (e.g., in-app messaging) was seen as critical to coordinating rides effectively.
01
Smart Matching:
A preference quiz pairs riders and drivers with similar interests, ensuring a more enjoyable experience.
02
Real Interactions:
The app connects users directly, enabling conversations and flexible price negotiations.
03
Supportive Features:
Location sharing with emergency contacts adds reassurance and ease during every journey.
Reserach
User Research Goal
To understand user pain points, needs, and behaviors related to carpooling experiences.
01
User Interview Summary
We interviewed 10 university students (5 riders and 5 drivers) to understand their experiences and expectations with carpooling. Key findings included:
Drivers’ Perspective:
Many preferred clear guidelines on pricing to avoid awkward conversations.
Safety was a priority, with drivers wanting verified rider profiles.
Drivers wanted better ways to schedule rides around their busy academic and personal commitments.
Riders’ Perspective:
Riders felt unsure about trusting unknown drivers, especially in informal setups.
Most riders valued the idea of connecting with drivers with shared schedules or routes.
Simpler booking processes and upfront ride details (e.g., cost and driver info) were highly desired.
Common Insights:
Both groups emphasized the need for features that enhance transparency, such as trip history and user reviews.
Real-time communication (e.g., in-app messaging) was seen as critical to coordinating rides effectively.
02
Competitive Analysis
To better understand the current carpooling market, we analyzed key competitors like UberX, LyftShare, and GBDA Discord Rideshare. This SWOT analysis highlights their strengths, weaknesses, opportunities, and threats, providing valuable insights to position INFINITY as a unique and user-focused carpooling solution.
Reserach
User Research Goal
To understand user pain points, needs, and behaviors related to carpooling experiences.
03
User Persona
To ensure INFINITY meets user needs, we created two personas: Alex, a busy university student seeking affordable and reliable rides, and Sarah, a graduate student driver looking to offset car expenses while building connections. These personas guided our design decisions to balance both rider and driver perspectives.
02
Competitive Analysis
To better understand the current carpooling market, we analyzed key competitors like UberX, LyftShare, and GBDA Discord Rideshare. This SWOT analysis highlights their strengths, weaknesses, opportunities, and threats, providing valuable insights to position INFINITY as a unique and user-focused carpooling solution.
Prototype
01
Hand-drawn sketches
The hand-drawn low-fidelity prototype provides a foundation for brainstorming and visualizing key features. It enables quick iterations, focusing on layout and user flow, while gathering early feedback before investing in detailed design.
01
User Interview Summary
We interviewed 10 university students (5 riders and 5 drivers) to understand their experiences and expectations with carpooling. Key findings included:
Drivers’ Perspective:
Many preferred clear guidelines on pricing to avoid awkward conversations.
Safety was a priority, with drivers wanting verified rider profiles.
Drivers wanted better ways to schedule rides around their busy academic and personal commitments.
Riders’ Perspective:
Riders felt unsure about trusting unknown drivers, especially in informal setups.
Most riders valued the idea of connecting with drivers with shared schedules or routes.
Simpler booking processes and upfront ride details (e.g., cost and driver info) were highly desired.
Common Insights:
Both groups emphasized the need for features that enhance transparency, such as trip history and user reviews.
Real-time communication (e.g., in-app messaging) was seen as critical to coordinating rides effectively.
02
Medium-Fidelity Prototype
The mid-fidelity prototype refines the low-fidelity design into structured black-and-white wireframes. Without the distraction of colors or images, this version focuses on usability, navigation, and interface consistency.
The mid-fidelity prototype refines the low-fidelity design into structured black-and-white wireframes. Without the distraction of colors or images, this version focuses on usability, navigation, and interface consistency.
03
Design Components
A cohesive design system, including typography, buttons, icons, and form elements, ensures a consistent look and feel across the app. These components streamline the design process and maintain visual harmony throughout.
Final Deliverable:
01
Booking Trip
Guides users through searching, matching, and booking rides with ease and clarity.
Trip Page
02
Displays current and past trip details, driver info, and safety features like tracking.
Profile Page
03
Lets users manage personal info, preferences, and safety settings for a customized experience.
Key Takeaways
Empathy-Driven Design: Understanding the unique needs and pain points of both riders and drivers taught the importance of designing features that balance user trust, personalization, and convenience.
Iterative Process: The transition from low to mid-fidelity prototypes emphasized the value of rapid testing and refining designs to create a seamless and intuitive user experience.
Collaboration and Problem-Solving: Working with user insights and project constraints
highlighted the importance of teamwork and adaptability in solving real-world challenges through design.
03
User Persona
To ensure INFINITY meets user needs, we created two personas: Alex, a busy university student seeking affordable and reliable rides, and Sarah, a graduate student driver looking to offset car expenses while building connections. These personas guided our design decisions to balance both rider and driver perspectives.
Prototype
01
Hand-drawn sketches
The hand-drawn low-fidelity prototype provides a foundation for brainstorming and visualizing key features. It enables quick iterations, focusing on layout and user flow, while gathering early feedback before investing in detailed design.
02
Medium-Fidelity Prototype
The mid-fidelity prototype refines the low-fidelity design into structured black-and-white wireframes. Without the distraction of colors or images, this version focuses on usability, navigation, and interface consistency.
03
Design Components
A cohesive design system, including typography, buttons, icons, and form elements, ensures a consistent look and feel across the app. These components streamline the design process and maintain visual harmony throughout.
Final Deliverable:
01
Booking Trip
Guides users through searching, matching, and booking rides with ease and clarity.
Trip Page
02
Displays current and past trip details, driver info, and safety features like tracking.
Profile Page
03
Lets users manage personal info, preferences, and safety settings for a customized experience.
Key Takeaways
Empathy-Driven Design: Understanding the unique needs and pain points of both riders and drivers taught the importance of designing features that balance user trust, personalization, and convenience.
Iterative Process: The transition from low to mid-fidelity prototypes emphasized the value of rapid testing and refining designs to create a seamless and intuitive user experience.
Collaboration and Problem-Solving: Working with user insights and project constraints
highlighted the importance of teamwork and adaptability in solving real-world challenges through design.
Final Deliverable:
01
Booking Trip
Guides users through searching, matching, and booking rides with ease and clarity.
Trip Page
02
Displays current and past trip details, driver info, and safety features like tracking.
Profile Page
03
Lets users manage personal info, preferences, and safety settings for a customized experience.